Benefits of SEO
SEO is about sales, not "views"
Most firms use “unique views” as the metric for success. This, in our humble opinion, is stupid. Our belief is that businesses care about sales, not views. If an SEO company increases unique views by 345% but brings in the wrong traffic, this is worse than doing nothing because now your server is strained with additional traffic. Conversions are the primary indicator of the right kind of SEO.
However, not all conversions are equal. While it’s important to track and analyze data on things such as Contact Us form submissions, we believe in driving the customer to the bottom of your sales funnel. To do this we will draw awareness to your product and brand, give the user the information they need to decide on your product, and give them a medium to take action and convert.
Our SEO Approach
Analyze ROI for yourself
We want you to see the ROI on your investment in SEO – That’s good for our business AND for yours! For that very reason, we provide each of our SEO clients with a customized Google Studio Dashboard. This dashboard pulls live data from Google Analytics and displays it in an easy to read format so you can make sure your bottom line is benefiting from SEO.
Brand amplified SEO
We believe SEO is most effective when partnered with Brand Strategy. Whether you have purchased our Brand Strategy packages or not, when you come on board with Renaissance Group, we do a preliminary Brand Assessment. This assessment is designed to help us understand your company’s personality, goals, and voice.
Understanding these features allows us to amplify your strengths through our SEO Approach and helps build repeat customers for your business. Statistics show its 57% easier to keep a repeat customer than it is to get a new one. SEO, when combined with brand strategy, does this best.
Search Engine Optimization Statistics - 2017
online experiences that begin with a search
people that never scroll past the first page
people that ignore paid search results